![]() ![]() ![]() Since then the logo endured small iterations over the years. In the end Janoff did not disappoint and history was made as he delivered the iconic logo we know so well, albeit a more colorful version dubbed the “rainbow apple” which was accompanied by a bold and modern sans-serif font. At the time Janoff was an Art Director at Regis McKenna, a vanguard design firm which would not only develop Apple’s corporate identity, but also write a full business and marketing plan for the fledgling company. It was a good start, but in the end Steve wasn’t 100% convinced so in 1977 he commissioned designer Rob Janoff to focus more on the apple itself. It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: “Newton… a mind forever voyaging through strange seas of thought” with ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame. The first Apple logo was designed by Steve Jobs and Ronald Wayne in 1976, featuring Isaac Newton sitting under an apple tree. The Creation and Development of Apple’s Famous Icon In tandem with this feat of engineering, they would continue to develop the Apple brand, eventually referring to their invention as ‘Macintosh’ - a particular variety of which Steve Jobs was fond, especially during his famous phase of frugivore dieting.īy this point it was becoming clear: big things were brewing in an understated garage on Crist Drive in Los Altos, California which would serve as Apple’s first base of operations. Wozniak and Jobs had developed a revolutionary personal computer built around a screen and pointing device which stood in radical contrast to the console-based computers and word processors of the time. In the end it turned out to be a minor setback which didn’t seem to slow down this burgeoning company. ![]() The suit would be settled 3 years later for an undisclosed amount. Wozniak’s concerns turned out to be merited however, and in 1978 Apple Corps sued the company for copyright infringment. Apple was so much better, better than any other name we could think of.”Īnd just like that, a billion dollar brand was born. We both tried to come up with technical-sounding names that were better, but we couldn’t think of any good ones. The first comment out of my mouth was, ‘What about Apple Records?’ This was (and still is) the Beatles-owned record label. Steve was coming back from a visit to Oregon to a place he called an ‘apple orchard’. “I was driving Steve Jobs back from the airport along Highway 85. Where Apple Got Its NameĪpple’s co-founder Steve Wozniak discusses the inspiration behind the name in his 2006 book “iWoz: Computer Geek to Cult Icon” One should expect nothing less from the company that helped to transform the industrial landscape and usher in a new age of personal computing - a foundation upon which so many businesses thrive today. Beyond Apple’s epic legacy of innovative products lies an equally compelling history of corporate identity. ![]()
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